Adaptability is the name of the game during these days of social distancing, and launching a brand during COVID is no different. Cheeky Cocktails had engaged award-winning advertising photographer Josh Dickinson to creative-direct and photograph their new products, and found themselves faced with postponing the shoot until post-COVID, or taking a chance at collaborating remotely via zoom. They opted for the latter, and the whole process “worked flawlessly,” according to Cheeky’s April Wachtel. “Josh is such a pro. He had a great creative vision for the project, and combined it with whimsy and an incredible attention to detail….plus he’s a natural at client services. I couldn’t have asked for a better experience, and will be thrilled to share the photos as soon as we have them.”